We understand

the morning calls to India

the mental math of currency conversion

the pride of global success

the joy of staying connected to roots

the FOMO of not being home

complexity of managing money across borders

That's why we built Belong

One of the first documents we created when we began was that of Belong’s values. It wasn’t a business plan, a hiring plan or anything like that. We know it sounds crazy, but it’s true. From the experience we gained growing our previous startups, we knew that building something based on shared values is the only way to feel proud of our successes and not lose sleep over our failures.

Our values

To strive for excellence

I remember being sick with anxiety and worry before my board exams. My father came back home, saw me miserable and told me that exams aren’t worth the stress. He said that what is important is that I do something with passion and excel in it - “Be a gardener but make sure that you’re the best one out there… create gardens that you are proud of”.

As a team, we will do nothing less than create the best-in-class financial products and services for global Indians (NRIs), always.

The team before me

A team wins and a team loses. Each one of us brings our strengths but we also help each other to fill in gaps in ability. That’s how, together, we’re creating a secure financial home for global Indians. 

A high trust for all

We’re in the business of money - money that Indians have made while being away from home, by climbing the ladder, through hard work and grit. They’ve won in a new land with new people. Making sure that we provide solutions that they can trust is non-negotiable in our minds. In keeping with this, we commit to uphold the highest standards of transparency within the team, and to our customers. How we want to be served is how we serve you.

Savitri

What we do

Create innovative financial solutions that empower you. The products and services we provide are born out of a nuanced understanding of the pain points and gaps in how global Indians experience managing personal finance back home. Our starting point is with Indians in the UAE.

Belonging is hard to find, but we’ve opened the door to the club.

Meet the Founders

Ankur Choudhary

CEO

LinkedIn

I wanted to build something for the Indians making us proud abroad, that gives them even more pride in being Indian.

Savitri Bobde

COO

LinkedIn

I’m excited to bring to global Indians the kind of innovations resident Indians have experienced in the last decade.

Ayush Singh

CTO

LinkedIn

The fintech solutions available in India, for Indians overseas, need a real upgrade, and I want to make that happen.

Sai Sankar

CBO

LinkedIn

After 20 years in finance, I realized that products for NRIs were an afterthought. It has felt essential to me, to create something just for them.

Download the app

Global banking for NRIs, made in India.

Web-Qr

Betafront Technologies Private Limited

3rd Floor, A Wing, Sy. No.7/2, Indiqube, ITPL Main Road, Thubarahalli, Bengaluru - 560066

CIN: U62099KA2024PTC185300

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Global banking for NRIs - made in India with ❤️

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© Copyright 2024-2025 Betafront Technologies Pvt. Ltd.

Belong app is operated by Betafront Technologies Pvt Ltd and its subsidiary, Betafront Financial Services (IFSC) Private Limited which is a licensed Payments Services Provider (PSP) under International Financial Services Centres Authority (IFSCA) in GIFT City.

USD fixed deposits to be provided on Belong app are by branches of trusted India banks present in GIFT City. These banks are regulated by IFSCA in GIFT City as well as by RBI.