PRIVACY POLICY

Last modified: 23-June-2025

Welcome to Betafront Financial Services (IFSC) Private Limited (“Belong”, “We”, “Us”, “Our”)

We respect the privacy of our customers (“You”, “Your”, “User”) and have implemented necessary technical and organizational safeguards and measures in this regard, to ensure its compliance with applicable data protection laws in jurisdictions including but not limited to European Union General Data Protection Regulations (GDPR), Digital Personal Data Protection Act (DPDP Act), or any other applicable act where We provide Belong Service(s) (as defined under the Terms (defined below)) or where our Users are based.

Your privacy is at the core of the way we design and build the services and products you know and love, so that you can fully trust them. We prioritize the establishment and maintenance of your trust. We place paramount importance safeguarding the privacy and security of your personal information.

This privacy policy (“Privacy Policy”) applies to Your use of the: (i) website of the our company, hosted at [https://getbelong.com/] (“Website”); and/or (ii) Our applications on mobile platforms (“App”) (Website and App shall collectively be referred to as “Belong Platform”), but does not apply to: (i) any third party websites that may be linked to the Belong Platform; and/or (ii) any individual or entity with whom We have any contractual relationship (including but not limited to the entities offering financial products on Our platform); and/or (iii) any relationships You may have with the business listed on the Belong Platform.

Our Privacy Policy may change at any time without prior notice. To stay informed about any changes, we recommend reviewing this Privacy Policy periodically. You agree that it is your responsibility to review the Privacy Policy regularly.

It is clarified that the terms and conditions of the Belong Platform, available at [https://getbelong.com/terms-and-conditions/] (”Terms”), are an integral part of Your use of this Belong Platform and the Belong Services We provide should be read alongside with this Privacy Policy.

By using the Belong Platform and the Belong Services, You: (a) provide Your free, specific, informed, explicit, clear, unconditional and unambiguous consent to collection, storage, processing and use of the personal information You provide (including any changes thereto as provided by You) for any of the Belong Services that We offer, and (b) consent to this Privacy Policy and our Terms.

By choosing to provide Your Information (defined below) via the Belong Platform or while availing the Belong Services, including but not limited to the categories of Information (defined below) mentioned in this Privacy Policy, You expressly consent to the Our use of Your Information (defined below) for the purposes listed in this Privacy Policy.

This Privacy Policy seeks to explain: (a) what information we collect, use, disclose, process, store, safeguard; (b) the manner and purpose of, including our policies and procedures for, collecting, using, disclosing, processing, storing and safeguarding Your information when You visit the Belong Platform; (c) Your rights in relation to the Information (defined below) and the manner in which You may exercise them; and (d) the manner in which You may raise any complaints/grievances.

By accessing the Belong Platform or using the Belong Services, you agree to the terms outlined in this Privacy Policy. If You do not agree with this Privacy Policy, please refrain from using the Belong Platform and Belong Services.

This Privacy Policy is published and shall be construed in accordance with the provisions of Indian laws and regulations including the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 under the Information Technology Act, 2000, the Aadhaar Act, 2016 and its Amendments, including the Aadhaar Regulations; that require publishing of the privacy policy for collection, use, storage, transfer, disclosure of Personal Information. Personal Information means and includes all information that can be linked to a specific individual and also includes Sensitive Personal Information (all Personal Information which requires heightened data protection measures due to its sensitive and personal nature), both, hereinafter referred to as ”Personal Information”, excluding any information that is freely available or accessible in public domain.

1. Information We collect

1.1. For utilization of the Belong Platform, it is a prerequisite for You to share specific data during the registration phase and for Your activities on the Belong Platform. We may collect this information in various places, such as account registration, contact us, or otherwise when You interact with us including customer support. When You create an account with Us, or otherwise use the Belong Platform, we may collect the following information about You:

● Your name, gender, residential/correspondence address, date of birth, marital status, email address, mobile number, or other contact information.

● KYC-related information such as PAN, income details, business-related information, videos, or other online/offline verification documents as mandated by relevant regulatory authorities.

● Aadhaar information including Aadhaar number or Virtual ID for the purposes of e-KYC authentication with the Unique Identification Authority of India (UIDAI).

● OTP sent to you by your bank, NSDL, UIDAI etc.

● Your device details such as network provider, device identifier, internet bandwidth, mobile device model, browser plug-ins, and cookies or similar technologies that may identify your browser/Belong Applications and plug-ins, and time spent, IP address and location.

● Your Short Messaging Service (SMS (es)) that are stored on your device for the purposes of, including but not limited to, registering you and your device for payments or other services.

1.1. Towards completion of the account opening process, and from time-to time, towards You availing the Belong Services on the Belong Platform, we may also collect and store, including but not limited to the following sensitive personal data or information:

(a) passwords;

(b) banking information;

(c) Others know your customer (”KYC”) documents such as passport, overseas address proof, work visa/ PR document and/or PAN Card details etc.

Information collected under Paragraph 1.1 and Paragraph 1.2 of this Privacy Policy shall be collectively referred to as ”Personal Information” which is subject to change from time to time.

1.2. Pursuant to the Belong Services availed by You from time to time, we may require You to provide additional information, as and when required, in order to comply with the Applicable Law. You may choose to provide such information if You wish to use the Belong Services provided on the Belong Platform.

1.3. Information automatically collected while using the Belong Platform when You interact with the Belong Platform, we automatically collect the following information about You:

(a) Device Information and Activity Data

When You access/visit the Belong Platform, we may access information such as device details, activity data and usage information, such as your IP/ MAC address, browser and device characteristics, operating system, language preferences, referring URLs, time-spent, device name, country, location, information about how and when You use the Belong Platform and other technical information. We may also collect information about the screens/ pages You view within the Belong Platform and other actions You take while using the Belong Platform. This information is primarily needed to maintain the security and operation of the Belong Services, and for Our internal analytics and reporting purposes including but not limited to customer related processes as set out under Paragraph 3.4 of this Privacy Policy. We also collect information through cookies and similar technologies.

(b) User log data

We will store your login information (registration date, date of last password change, date of the last successful login).

Personal Information and information collected under Paragraph 1.3 and Paragraph 1.4 of this Privacy Policy shall be collectively referred to as ”Information”.

1.4. Your consent

By choosing to provide Your Information via the Belong Platform, including but not limited to the categories of Information as mentioned herein above, you expressly consent to the Our use of Your Information for the purposes listed in this Privacy Policy. From time to time, we may ask for Your specific consent to collect certain additional information in relation to the Belong Services provided by the Belong Platform. You may choose not to provide such information, or You may withdraw Your consent at any time by adapting your privacy settings on the Belong Platform or by contacting Our customer support services at the address provided at the end of this Privacy Policy.

2. Use and processing of Your Information

2.1. We use and process Your Information to carry out Our contractual commitments towards You in connection with the Belong Platform, for purposes based on legitimate business interests and to provide better Belong Services.

2.2. We use and process Your Information to: (i) provide, measure, and improve the Belong Services and Belong Platform; and (ii) create and maintain a trusted and safe and secure environment (such as complying with our legal obligations under Applicable Law and complying with Our policies). The Information collected from the Belong Platform allows Us to collect statistics about the Belong Platform to assess usage and effectiveness and to enhance the functionality of the Belong Platform and Belong Services. The Information so collected may be shared with Commercial Partners (defined under the Terms) solely for the purpose of processing User transaction requests.

2.3. We also use Your Information to perform internal operations necessary to provide the Belong Services, such as troubleshooting software bugs and operational problems, conducting data analysis, testing, and research to improve services, and monitoring and analyzing usage and activity trends. We also use Your Information to contact select customers to obtain feedback about the Belong Services and for statistical consumer research purposes.

2.4. Further, we may use, and process Information collected about You via the Belong Platform to:

(a) creation of your account and verification of your identity and access privileges

(b) provide you with access to the products and services being offered by us.

(c) conduct know your customer (KYC) checks and other customer background checks required to be performed as per Applicable Law.

(d) to validate, process and/or share your KYC information, nominee details with other intermediaries, Regulated Entities (REs) or financial institutions or with any other service providers as may be required.

(e) to process payments on your behalf and on your instructions; communicate with you for your queries, transactions, and/or any other regulatory requirement, etc.

(f) to authenticate a transaction request.

(g) to monitor and review products/services from time to time; customize the services to make your experience safer and easier, and conducting audits.

(h) to carry out screenings or due diligence checks as lawfully required by us and detect and protect us against error, fraud, money laundering and other criminal activity.

(i) to resolve disputes; troubleshoot problems; technical support and fixing bugs; help promote a safe service.

(j) to identify security breaches and attacks; investigating, preventing, and taking action on illegal or suspected fraud or money laundering activities and conducting forensic audits as part of internal or external audit or investigation by Belong or government agencies located within India or outside the Indian jurisdiction.

(k) to meet other legal obligations

2.5. We may also process your Personal Information for other legitimate business cases, we ensure to take appropriate steps to minimize the processing to the extent possible, making it less intrusive to your privacy.

3. Disclosure/ sharing of Your information

We will only disclose Your Information as provided in this Privacy Policy. We may be required to disclose Your Information to third parties if there is a legal obligation. We share Your Information with Our authorized service providers, partners and/or authorized agents who assist Us in providing the Belong Services or verifying the user identity on the Belong Platform. We only share such Information under conditions requiring the confidentiality and security of the Information that meets an adequate level of protection in compliance with Applicable Law. We do not sell Your Information to any third party. Except where you are expressly informed on the Belong Platform or as described in this Privacy Policy, We do not sell, rent, share, trade or give away any of Your Information.

We may share Information We have collected about You in certain situations with Your consent, to comply with Applicable Law, to provide You with Belong Services, to protect Your rights, or to fulfill business obligations. Your information may be disclosed as follows:

3.1. By Applicable Law or to protect rights

If We believe the release of Information about You is necessary to respond to legal process, to investigate or remedy potential violations of Our policies, or to protect the rights, property, and safety of others, We may share Your Information as permitted or required under Applicable Law. This includes exchanging Information with other entities for fraud protection and credit risk reduction. We may disclose Your Information where We are legally required to do so in order to comply with Applicable Law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or summons (including in response to public authorities to meet national security or law enforcement requirements).

In addition, We may also share Your Information with International Financial Services Centres Authority (IFSCA) as and when required by the IFSCA.

3.2. Third-party service providers

We use third-party service providers to provide website and application development, hosting, maintenance, backup, storage, payment processing, analysis and other services for Us in connection with the Belong Platform, which may require them to access or use certain Information about You to the extent required to perform such function. Our service providers and partners agree to strict confidentiality and data protection obligations.

Only required information will be shared with authorized third parties for the purposes of such verification.

We may share your Information with third parties that perform services for Us or on Our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

We may share aggregated Information with third parties to carry out research and analysis to help Us improve the user experience of the App and test new technologies and processes designed to enhance and improve the Belong Platform. We only use such Information to analyse how Users are communicating with the Belong Platform in an effort to continuously improve it for You.

3.3. Marketing communications

With Your explicit consent, or with an opportunity for You to withdraw consent, We may share Your Information with third parties for marketing purposes, as permitted by Applicable Law.

3.4. Third-party advertisers

We may use third-party advertising companies to serve ads when You visit the Belong Platform. These companies may use information about Your visits to the Belong Platform and other websites that are contained in web cookies in order to provide advertisements about goods and services of interest to You.

3.5. Group entities

We may share Your Information with Our group entities (which shall be a reference to Betafront Financial Services (IFSC) Private Limited, its holding company Betafront Technologies Private Limited, subsidiaries and affiliates of Belong) (”Belong Group Entities”), in which case We will require those Group Entities to honor this Privacy Policy.

3.6. Commercial partners

We may share Your Information with Our business partners to offer You certain products, services or promotions.

3.7. Sale or bankruptcy

If We or our Group Entities reorganize or sell all or a portion of Our/ their assets, undergo a merger, or any change in control or ownership or are acquired by another entity, We may transfer Your information to the successor entity. If We go out of business or enter bankruptcy, Your information would be an asset transferred or acquired by a third party.

3.8. Performance of a contract

Where We have entered into a contract with You, We may process Your Information to fulfil the terms of Our contract, We are not responsible for the actions of third parties with whom You share personal or sensitive data, and We have no authority to manage or control third-party solicitations. If You no longer wish to receive correspondence, emails, or other communications from third parties, You are responsible for contacting the third party directly.

4. Storage, retention, and deletion of Your Information

4.1. Information We collect shall be stored in India, which is not considered by the European Commission to be offering an adequate level or protection for the personal data of EU Member State residents as of the date when this Privacy Policy was last updated.

4.2. We will retain your Information only for as long as it is necessary for providing You with the Belong Services available on the Belong Platform, to comply with legal obligations, or until You request the erasure or deletion of the Information or cease Us to process the Information, whichever is earlier. We will preserve all necessary records, for at least six years or for such a period as prescribed under the applicable laws, from the date on which the business relationship has ended or the transaction is completed.

4.3. Post-termination of Your account, We may continue to use Your anonymised data aggregated or combined with other users' anonymised data. In cases where a User has violated the Terms of using the Belong Platform or submits a request that his/her Information be deleted from the Belong Platform, we will promptly take necessary actions to delete your information, in accordance with Paragraph 7.5.

4.4. If You wish to withdraw Your consent for processing Your Information, You may submit a request at dpo@betafront.tech or may refer to our data deletion policy by clicking here for the same. However, We will continue to retain some of the Information which is required to be retained under the Applicable Law. We may also be required to retain certain Information that You have shared in connection with the Belong Services that You may have availed.

5. Tracking Technologies

5.1. Cookies and web beacons

We may use cookies, web beacons, when You access the Belong Platform. Most browsers are set to accept cookies by default. You can remove or reject cookies but be aware that such action could affect the availability and functionality of the Belong Platform. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying Your Apps/ web browser's settings to notify you each time a cookie is tendered, permitting You to accept or decline cookies on an individual basis.

5.2. Internet-based advertising

Additionally, We may use third-party software to serve ads on the Belong Platform, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize Your online experience with Us.

5.3. Security of your Information

We use administrative, technical, and physical security measures to help protect Your Information. While We have taken reasonable steps to secure the Information You provide to Us, please be aware that despite Our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any Information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, We cannot guarantee complete security if You provide Information. Please also see Paragraph 9 below.

6. Your rights and choices

6.1. Access/rectify: Tools and account settings on the Belong Platform can help You access, rectify, modify or remove the Personal Information You provided to Us and associated with Your account directly within the service, apart from the Information which cannot be edited as provided in the Terms. In order to rectify or modify the Information, you have to contact Us at [support@getbelong.com].

6.2. Device Permission: Your device can have a permission system for specific types of device data and notifications, such as phone contacts, pictures, location services, push notifications and advertising identifiers. You can change the settings on Your device to either consent to or oppose the collection or use of any such corresponding information or the display of the corresponding notifications. Of course, if You do that, certain services may lose functionality.

6.3. Uninstall and account closure: You can stop all Information collection by uninstalling the App using the standard uninstall process for Your device. Remember that uninstalling an app does not close Your account. You can close Your account by using the corresponding functionality directly on the service.

6.4. Reviewing your information: You may have the right to review the Personal Information We keep about You, which may be called right of access, right of portability or variations of those terms. You can also request for a copy of Your Personal Information by putting in such a request on the Belong Platform.

6.5. Delete/erase: You may request to delete the Personal Information We keep about You. You can exercise Your right to delete by submitting a request on the Belong Platform or contacting us anytime at dpo@betafront.tech. Please note that this right to delete will be subject to Our retention requirements under Applicable Law. Further, if there is a request for such deletion or restriction of the processing of the User data, We reserve the right to suspend/terminate the provision of Belong Services to such User. Kindly refer to para 5 for more information.

6.6. Nominate: You shall have the right to nominate any other individual, who shall, in the event of Your death or incapacity, exercise Your rights in accordance with Applicable Law.

7. Your duties

You shall perform the following duties, including but not limited to:

7.1. comply with the provisions of Applicable Law.

7.2. ensure not to impersonate another person while providing Your personal data for a specified purpose.

7.3. ensure not to suppress any material information while providing Your personal data for any document, unique identifier, proof of identity or proof of address issued by the State or any of its instrumentalities; and

7.4. furnish only genuine and correct information as is verifiably authentic under the Applicable Law.

8. Information security

8.1. We adopt reasonable security measures designed to protect against unauthorised access to Your Information. These include periodic internal reviews of Our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorised access to Our systems where We store Your Personal Information. All Information gathered on the Belong Platform is securely stored within a controlled database. Access to the servers is password-protected, controlled, and is strictly limited.

8.2. We also audit Our security practices and procedures annually or as and when the Belong Platform goes through a significant upgrade of its process.

8.3. Children Information

We do not knowingly solicit or collect Personal Information from children under the age of 18 and use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are under the age of 18 years then you must use the Platform or services under the supervision of your parent, legal guardian, or any responsible adult.

9. Changes to privacy policy

9.1. We reserve the right to unconditionally modify, amend or update this Privacy Policy, at Our discretion, at any time and without assigning any reason whatsoever. Any changes shall be effective immediately upon the posting of the revised Privacy Policy. We are constantly looking for new ways to improve the Belong Services, including updating our Privacy Policy.

9.2. You are encouraged to periodically review this Privacy Policy to stay informed of any such modifications, changes, or updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted and consented to the changes in any revised Privacy Policy by Your continued use of the Website and/or the App after the date such revised Privacy Policy is posted.

9.3. The date on this Privacy Policy reflects the last amended date.

10. Privacy questions and access

If You have questions, concerns, or suggestions regarding Our Privacy Policy, We can be reached at support@getbelong.com. In certain cases, you may have the ability to view or edit Your Personal Information online. In the event Your Personal Information is not accessible online and You wish to obtain a copy of particular Personal Information You provided to Us, or if You become aware that the Personal Information is incorrect and You would like Us to correct it, or if You would like to exercise any of Your rights in relation to Your Personal Information, please contact Our customer support services at support@getbelong.com. In the event where your queries/complaints are not resolved within 30 days, you may contact our compliance officer immediately, available at compliance@betafront.tech.

11. Withdrawal of consent

11.1. Subject to legal and contractual requirements for providing Belong Services to You, You can refuse to consent to Our collection, use, storage, retention, processing or disclosure of any Personal Information about You, or You may withdraw Your consent to Our further collection, use, processing, storage, retention or disclosure of Personal Information at any time in the future by writing to our compliance officer.

11.2. In the event You have a grievance regarding our privacy policy or data usage policy, or data usage practices, You may reach out to Our customer support services at support@getbelong.com. In the event where Your queries/complaints are not resolved within 30 days, you may contact Our compliance officer immediately, available at,

(a) Compliance Officer: Pankaj Singh

(b) Email: compliance@betafront.tech

11.3. Upon the User opting out to withdraw such consent, we shall not be under any obligation to provide the Belong Services.

12. Governing Law, Jurisdiction and Dispute redressal

12.1. The Belong Platform, the Belong Services, and Our relationship shall be governed by the laws of India, without regard to conflict of law principles. You agree that subject to the Clause 15.2 of the terms & conditions, all claims, differences, and disputes which We may have shall be subject to the exclusive jurisdiction of the competent courts located in Gandhinagar, Gujarat, India.

12.2. The Users agree that the courts at Gandhinagar, Gujarat, India shall have the exclusive jurisdiction to settle any legal action or proceedings arising out of Your use of this Belong Platform.

12.3. Clause 14.2 (Dispute Resolution and Arbitration) of the Terms are incorporated by reference.

Global banking for NRIs - Made in India with ❤️

Download the Belong app!

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About Belong

Who are we?

Belong is a one-stop financial app for NRIs to save and invest in India seamlessly via GIFT City.

Our products

Belong’s first product is a high interest USD-based Fixed Deposit in partnership with a GIFT City based Indian bank.

Features of the Belong USD Fixed Deposit:

  • Tax-free returns
  • No NRE/NRO bank account needed
  • Easy withdrawals to your UAE account
  • Safety from INR depreciation

How does the Belong app work?

  • A 5-minute onboarding on the Belong app
  • Doorstep paperless KYC in UAE
  • Transfer money from your UAE bank account to create the FD

Our Tools – Smart Financial Tools Built for NRIs

Belong helps NRIs to make smarter financial decisions. We have built a suite of tools specifically for Non-Resident Indians (NRIs) to make tax planning, investment comparison, and compliance easier.

1. NRI Fixed Deposit (FD) Comparison Tool

The NRI FD comparison tool helps NRIs compare various FD rates across NRE, NRO, FCNR and GIFT City fixed deposits offered by leading Indian banks such as HDFC Bank, ICICI Bank, SBI Bank, Axis Bank and many more at a glance.

2. Residential Status Calculator

Use our Residential Status Calculator to easily determine your income tax classification in India. Whether you're a Resident, Non-Resident Indian (NRI) or Resident but Not Ordinarily Resident (RNOR), knowing your correct status is essential for accurate tax filing. This tool helps you know your status with a few quick questions, helping you stay compliant with Indian tax laws.

3. Compliance Compass

Stay on top of your financial compliance in India with Belong’s Compliance Compass, a quick and easy tool designed for NRIs, RNORs, and OCI holders to check whether they are following all the necessary rules across banking, investments and taxation.

4. GIFT Nifty Live Tracker

A tool designed to track the GIFT Nifty index in real-time, reflecting the performance of Indian equity markets. With over 20 hours of market activity each day, this tracker provides global investors with continuous insights into the Indian stock market, making it an essential tool for monitoring market trends and making informed investment decisions.

What are the other products in the pipeline?

In the future, Belong will offer other financial products to NRIs such as foreign currency savings accounts, credit cards, mutual funds and stocks.

Why choose Belong?

  • It was started by fintech experts with more than 15 years of experience in the field.
  • It is built solely for NRIs keeping their unique challenges and requirements in mind.
  • Belong itself, and all products offered/to be offered on Belong, are regulated by trusted Indian regulators.
  • The Belong app is operated by Betafront Technologies Pvt Ltd and its subsidiary, Betafront Financial Services (IFSC) Private Limited which is a licensed Payments Services Provider (PSP) under International Financial Services Centres Authority (IFSCA) in GIFT City.
  • USD fixed deposits to be provided on Belong app are by branches of trusted India banks present in GIFT City. These banks are regulated by IFSCA in GIFT City as well as by RBI.

© Copyright 2024-2025 Betafront Technologies Pvt. Ltd.

Belong app is operated by Betafront Technologies Pvt Ltd and its subsidiary, Betafront Financial Services (IFSC) Private Limited which is a licensed Payments Services Provider (PSP) under International Financial Services Centres Authority (IFSCA) in GIFT City.

USD fixed deposits to be provided on Belong app are by branches of trusted India banks present in GIFT City. These banks are regulated by IFSCA in GIFT City as well as by RBI.

Interest rates are provided by our bank partners. Estimates for time periods greater than 1 year are based on reinvestment at current rates.

Belong 'B' logo on black backgroundBelong's stylized 'E' logo on a black backgroundBelong's stylized 'L' logo on a black backgroundBelong's stylized 'N' logo on a black backgroundBelong's stylized 'G' logo on a black background